Market Your Book by Networking

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How to Use In-Person Networking to Market Your Book as an Indie Author

Networking. For many introverted authors, it might sound like a bad word—but it’s an essential part of your marketing toolkit, especially if social media isn’t your thing.

I recently shared a lot of this advice while speaking at a writing conference. The big question was one that comes up all the time:

“How do I actually market my book if I’m uncomfortable with social media?”

If the thought of TikToks, Reels, or constant Instagramming makes you cringe, don’t worry—there’s another way: in-person, boots-on-the-ground networking. And it can be a game-changer.

Not Into Social Media? Try In-Person Events Instead

If you’re introverted like many writers are, the idea of networking might not feel like a better option—but it is a viable one. And here’s the good news:

You don’t need to be pitching or selling at every event.

Sometimes, just showing up with intention makes all the difference. Go to events in your local community—and when you’re there, make sure to do one very simple, very important thing:

:point_right: Introduce yourself as an author.

Even if you have a day job or write part time—at these events, you are there as a writer. Own it. Lean into it. If someone asks what you do, say, “I’m an author.” Practice saying it until it feels natural.

When you confidently introduce yourself that way, people will start to see you that way—and that’s invaluable.

Great Event Ideas to Get Started

So what kinds of local events should you attend?

  • :microphone: Open mic nights – A great place to read short works or just listen and connect.
  • :books: Author events – Support others and get introduced by association.
  • :open_book: Library programs – Ask questions, mention your book, and make real-time connections.
  • :memo: Writing meetups and creativity events – Fiction 440 was one such event for me.
  • :art: Craft fairs & local festivals – Great for selling books and meeting a non-author audience.

At all of these events, find opportunities to say,

“Hi, I’m an author, and I just released [your book].”

Not in a salesy way—just as something casual but confident. I once asked a question at a library Q&A and worked in that I had just finished my own book. Later, I tagged the author on Instagram and he responded. That introduction stuck. You just never know where a small interaction can lead.

Why People Will Remember You (Beyond Your Book)

Another unexpected marketing win? What you wear.
Seriously—wear something memorable.

Whether it’s a blazer, a cool printed skirt (like my favorite newspaper-print skirt), or even a bold accessory—people will remember you. You’ll become that author in the printed blazer or the woman with the cool bookish skirt. Later, when they see your book online or at another event, they’ll remember where they saw you first.

Say Yes, Even When You’re Unsure

Especially when you’re just starting out, say yes to more things than you say no to:

  • Try small festivals and craft fairs.
  • Sell where no one else is selling books.
  • Attend events where you’re one of a few, or the only, authors—they make you stand out.

And again—even if you’re just attending, don’t miss the chance to introduce yourself as an author. Be ready with your quick “what you write” speech:

“I write speculative short stories,” or
“I’m an indie author with two collections and a novel.”

Put that identity into the world—and let people associate you with it.

It’s Not Either-Or: In-Person + Online = Best of Both Worlds

I’m not saying you don’t need an online presence. You do. When people meet you at events, they’re going to look you up. So make sure there’s somewhere for them to land:

  • A website
  • A mailing list
  • A social media account (even if you don’t post all the time)

In my own case, someone once saw one of my short writing prompt videos and later met me at an event—then invited me to speak at a conference. Without those two touchpoints (online and in person), that opportunity wouldn’t have happened.

They need to work together.

Build the Foundation Now, Reap the Benefits Later

When I first started, I was everywhere. Every event. Every reading. Every panel. It was exhausting—but it worked. Now, I can slow down and still get invited to speak or sell at events. Why? Because people still feel like they see me “everywhere.”

Even when I’m not attending as many events, that early legwork built name recognition that continues to work for me today.

Final Thoughts

If you’re an introvert—or just burnt out on social media—in-person networking can be a powerful way to market your books.

It gives you visibility, helps build your author brand, and connects you with real people who will remember you—and buy your books.

So go to events. Say yes, even when you’re unsure. Introduce yourself confidently as an author. Dress in a way that sets you apart (seriously!).

And most importantly—just start showing up.

If you have questions about indie publishing, marketing, or anything else writing-related, drop them below. Your question might even inspire my next post. :speech_balloon:

Thanks for reading—and happy networking!

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